It was a day a decade ago when you would glue to television to hear sermons from a nicely dressed anchor speaking in standard language. You may oppose, ‘Why standard?’ But then the language was polished through years of vigil by the people who took broadcasting as their career. You may also laugh at the monologue by an anchor or civil conversation by gentlemen and ladies gossiping aloud around a table.

We communicate better today. Television anchors set their nerves on social media to receive inflow of information in the form of comment, advice and rant from people known, unknown and familiar through their day-to-day trolling on digital media. Of course, there are rowdy anchors. There are political devotees. There are mavericks too. But then today’s dialogues pervade beyond TV studios; and have reached our library, playground, kitchen, bedroom and bathroom.

It’s a big change to the ecosystem of public communication. Communication is no more one-way. There is a vague distinction between what is private and what is public. Everybody in audience is equipped enough to make his or her voice heard. The communication finds many channels to betide. Information gets a dressing with reliable, not-so-reliable, and not-to-rely streams that meet our eyes and ears day in and day out.

We share our experience with different individuals with a single broadcast, or with one or more people with multiple devices, even when we are on move. Our experience in how to work with devices, how to create impact in public, and how to communicate has changed towards being more flexible and fulfilling.

The experience describes our own behaviour, our belief, our relation with others. As we work in this new model of communication, we no longer can claim to be inside continent of medieval period; we are on shore rather – communicating and sharing our experience with the whole world through trade, pilgrimage and war.


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